Van Heusen
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Van Heusen Lookbook

The Van Heusen story began in 1881 in Pottsville, Pennsylvania, where Moses Phillips & son Isaac began selling shirts, hand-sewn by Moses' wife Endel and their daughters from a small wooden handcart, to the local coal miners. Laying the foundation for a company which would later be called VAN HEUSEN.
Almost 30 years on, in 1919, The company's designers dream up the greatest invention on shirts – The Collar, a process that involves wearing cloth at curved angles. John Van Heusen begins a nine year quest that leads him to invent the world's first collar.

Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion for the corporate and reflects the current expression of elegance in today's context. Van Heusen believes that the design drivers for the brand are fashion and sophistication.

The brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. The core audience is professionals and corporate executives - men and women who are successful, focused, articulate, well-traveled, confident and have a sense of style about them. They pursue success just as they do their other interests and passions, learning and exploring everything that comes their way.


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