It was just any other summer afternoon in the sleepy, picturesque town of Londonderry, Ireland, when the foundation for Peter England was laid.
The year 1888 saw the onset of the Boer war. Amidst the parried surroundings, Peter England established its first factory; which later became a landmark structure. Upon the special request by the British Military, Peter England outfit the troops fighting the English frontlines with battle-ready apparel. Everyone in the kingdom looked at it and admired the contribution Peter England was making towards the security of the nation.
We are amongst India's most trusted apparel brands by Brand Equity Economic Times for 5 years in a row - 2008, 2009, 2010, 2011 & 2012
The turn of the century saw a new India emerging; an India that was marching ahead with confidence. At a time when young Indians required apparel that reflected this new-found confidence, Peter England was the only name that struck a chord with them. We launched in India as 'The Honest Shirt' to astounding success with its standardized fits, fine quality, and 'fashion-right' styles. This soon became a benchmark for work-wear showcasing modern styling at honest-to-goodness prices. No wonder we sold 400,000 shirts that year.
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